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How Much Should A Business Website Cost?

Building a website is part of the equation and you may not need to spend as much as you think. But, if you have a solid base, keep investing based on the ROI.

Controlling The Message

We think we have control. We want to have control, especially when we send a message, an instruction or some marketing communications.

Misdirection… Pick A Card…

Promotion isn’t about hanging on coat-tails, copying & pasting other people’s work for likes. It’s not about one-size-fits-all sales pitches. It’s about relevance.

Evidence & Facts! Nah, Tell Me A Story

It doesn’t matter how much evidence you show people, their lifetime input of information skews it. Good stories though, seem to cut through. And we’re all storytellers.

Do You Want My Enquiry?

Imagine spending money on your website, Adwords, SEO, etc., only to ease off when the juicy stuff starts happening.

Affiliation and Collaboration

By collaborating on events and campaigns with like-minded businesses you have the opportunity to start a little further down the line of trust, with leads being a little warmer through association.

Not Crap Enough

If you aren’t quite crap enough, imagine you are anyway and do something about it.

Safe Marketing

It’s easy to get into a routine with marketing. But, you know when you see some great marketing and think to yourself how clever it is. Why not do that instead?

Customers Matter. But How Much?

In business, there are always chances to cut costs or force charges onto customers. The thing is, people remember the experience long after they’ve paid the bill.