Reading The Room

Customer service is not prescriptive. Sales is not prescriptive. There’s always nuance. Treat everybody the same and you’ll come across as disingenuous.

value of packaging

The Value Of Packaging

Yes, you need to be fundamentally good at what you do and offer value. But, you need to ensure your packaging is relevant – that’s what starts the conversation.

Tiny Habits by BJ Fogg

Tiny Marketing Habits Add Up

I recently read Tiny Habits by BJ Fogg and I couldn’t help mirroring the ideas to marketing and sales, both in idea generation and smoothing user journeys.

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Focus On The What

If you want something to happen, you need to focus on the what. The how, well that just needs to be as simple as it can be.

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The Story Behind The Story

We humans are very good at applying our own models of what is and what isn’t onto facts. How can we leverage this in our marketing?

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Data-Day Marketing

Marketing data is great. But only if you know what you want to do with it, why you want to use it, and where you’re going to keep it.

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Anyone Can… But Should They?

You can save money by not using a professional to build your brand, but it doesn’t mean the message you put out there is the one you necessarily want to get across.

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Going With The Flow

You don’t need to fight irrationally to be in the fast lane; you just need to make sure you continue to flow in the right direction.

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I Promised You A Miracle

If you ever find yourself competing against people who promise more for less, you should know you are fighting in the wrong arena.

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Haircuts and Sales Pitches

While marketing has to work harder than ever these days to start a conversation, your second conversation could be make-or-break. Choose your words wisely.