Not Crap Enough
If you aren’t quite crap enough, imagine you are anyway and do something about it.
Safe Marketing
It’s easy to get into a routine with marketing. But, you know when you see some great marketing and think to yourself how clever it is. Why not do that instead?
15 Years On Twitter. Feels Like A Different Age
Maybe, just maybe, the word social means something very different to a generation that remembers life before the Internet.
Customers Matter. But How Much?
In business, there are always chances to cut costs or force charges onto customers. The thing is, people remember the experience long after they’ve paid the bill.
Collective Anticipation
By defining, honing and working a clear brand position, you create consistency and differentiation. You create a story people can engage with. If you are worthy, you can even develop a fan base of loyal followers with shared interests.
Desensitization
We’re more consumed with entertainment than real life, chasing a dream that doesn’t exist. But as consumers, and as people, we’ve lost a little perspective.
How Much Should Value Cost?
If you really think you’re worth it, you must make sure you place value on the process of attracting people who might feel the same.
Engaging The People Who Matter Most
Any small business can sign up for free CRM software and collect data. But from there, it ain’t what you’ve got, it’s what you do with it that counts.
LinkedIn Clickbait, Attention and Value
Every post you publish and every comment you make tells your story. After that, it’s out of your control and for your audience to tell themselves a story about you.
Motivation and Distraction… Ooo Kittens
When you know who buys what you have and why – really why not just some marketing fluff – you’ll understand how to sell and market what you have, and to who.