I hate 99% of business blogs. They are boring, lack creative thought and are written like they’re a chore.
So, why am I jumping back on the blogging band-wagon?
Is it to attract a new audience and interact with my existing clients to drive my business profile. Nope, because that is a dumb-ass idea peddled by a lot of marketers who should know better.
Answer me this: When was the last time you sat down and really read a blog or a whitepaper? Personally, I probably (skim) read one good article a month – usually from a digital marketing agency I admire (and there aren’t many).
In truth, I’m starting my Blog again because I like writing – it’s a simple as that.
I’m doing it because I have lots of thoughts – usually sarcastic – about marketing in general and how the blind are leading the blind into wasting their money.
I’m doing it because I want to take the piss.