Skip to content

Digital Marketing Articles

How Much Should A Business Website Cost?

Building a website is part of the equation and you may not need to spend as much as you think. But, if you have a solid base, keep investing based on the ROI.

Controlling The Message

We think we have control. We want to have control, especially when we send a message, an instruction or some marketing communications.

Misdirection… Pick A Card…

Promotion isn’t about hanging on coat-tails, copying & pasting other people’s work for likes. It’s not about one-size-fits-all sales pitches. It’s about relevance.

Do You Want My Enquiry?

Imagine spending money on your website, Adwords, SEO, etc., only to ease off when the juicy stuff starts happening.

Engaging The People Who Matter Most

Any small business can sign up for free CRM software and collect data. But from there, it ain’t what you’ve got, it’s what you do with it that counts.

LinkedIn Clickbait, Attention and Value

Every post you publish and every comment you make tells your story. After that, it’s out of your control and for your audience to tell themselves a story about you.

What Are You Chasing?

Mass production of content creates more noise for audiences. So, not only do you need luck, but not every good idea you have will make it in a sea of mediocrity.

There’s Nothing Cool About Being Cool

As it’s becoming harder to develop penetrative messaging, many marketers are opting for a snapshot programme. But is it worth it?

Lucky Marketing & Sales

Luck plays a massive part in marketing and sales. That said, you have to be in a position to make that luck happen. Serendipity.

EVERYONE Keeps Generalising

When you start realising that generic comments and generalisations can be dangerous, you can weaken them by response.