What Are You Chasing?
Mass production of content creates more noise for audiences. So, not only do you need luck, but not every good idea you have will make it in a sea of mediocrity.
Digital Marketing Articles
There’s Nothing Cool About Being Cool
As it’s becoming harder to develop penetrative messaging, many marketers are opting for a snapshot programme. But is it worth it?
Lucky Marketing & Sales
Luck plays a massive part in marketing and sales. That said, you have to be in a position to make that luck happen. Serendipity.
EVERYONE Keeps Generalising
When you start realising that generic comments and generalisations can be dangerous, you can weaken them by response.
What Have You Got To Offer First?
Going back to basics – and that at the end of every transaction is a person – are that many of us actually offering something up front?
Um, I’m a… what I mean to say is I do, um….
Sometimes, I find it difficult to explain what I do. It’s hard to sell ideas and it’s hard to sell cost-savings. At the end of the day, results matter.