Marketing Articles

Tiny Habits by BJ Fogg

Tiny Marketing Habits Add Up

I recently read Tiny Habits by BJ Fogg and I couldn’t help mirroring the ideas to marketing and sales, both in idea generation and smoothing user journeys.

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Focus On The What

If you want something to happen, you need to focus on the what. The how, well that just needs to be as simple as it can be.

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The Story Behind The Story

We humans are very good at applying our own models of what is and what isn’t onto facts. How can we leverage this in our marketing?

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Data-Day Marketing

Marketing data is great. But only if you know what you want to do with it, why you want to use it, and where you’re going to keep it.

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Anyone Can… But Should They?

You can save money by not using a professional to build your brand, but it doesn’t mean the message you put out there is the one you necessarily want to get across.

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Going With The Flow

You don’t need to fight irrationally to be in the fast lane; you just need to make sure you continue to flow in the right direction.

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I Promised You A Miracle

If you ever find yourself competing against people who promise more for less, you should know you are fighting in the wrong arena.

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Haircuts and Sales Pitches

While marketing has to work harder than ever these days to start a conversation, your second conversation could be make-or-break. Choose your words wisely.

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It’s The Fight In The Old Dog

If you are not a disrupter, making a profit can become disjointed. It’s about edge; it’s about niche; it’s about fight.

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The True Cost Of A Hand Dryer

If part of the customer experience breaks, it all breaks, so why cut costs for short-term gain? The story of the feeble hand dryer.