Marketing Articles

If you want something to happen, you need to focus on the what. The how, well that just needs to be as simple as it can be.

We humans are very good at applying our own models of what is and what isn’t onto facts. How can we leverage this in our marketing?

Marketing data is great. But only if you know what you want to do with it, why you want to use it, and where you’re going to keep it.

You can save money by not using a professional to build your brand, but it doesn’t mean the message you put out there is the one you necessarily want to get across.

You don’t need to fight irrationally to be in the fast lane; you just need to make sure you continue to flow in the right direction.

If you ever find yourself competing against people who promise more for less, you should know you are fighting in the wrong arena.

While marketing has to work harder than ever these days to start a conversation, your second conversation could be make-or-break. Choose your words wisely.

If you are not a disrupter, making a profit can become disjointed. It’s about edge; it’s about niche; it’s about fight.

If part of the customer experience breaks, it all breaks, so why cut costs for short-term gain? The story of the feeble hand dryer.