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Marketing Articles

Safe Marketing

It’s easy to get into a routine with marketing. But, you know when you see some great marketing and think to yourself how clever it is. Why not do that instead?

Customers Matter. But How Much?

In business, there are always chances to cut costs or force charges onto customers. The thing is, people remember the experience long after they’ve paid the bill.


We’re more consumed with entertainment than real life, chasing a dream that doesn’t exist. But as consumers, and as people, we’ve lost a little perspective.

How Much Should Value Cost?

If you really think you’re worth it, you must make sure you place value on the process of attracting people who might feel the same.

Engaging The People Who Matter Most

Any small business can sign up for free CRM software and collect data. But from there, it ain’t what you’ve got, it’s what you do with it that counts.

Motivation and Distraction… Ooo Kittens

When you know who buys what you have and why – really why not just some marketing fluff – you’ll understand how to sell and market what you have, and to who.

There’s Always An Agenda

The proposition that lies beneath your current sales offering – the one that taps into an audience’s real agenda – creates a more direct route to your audience.

Your Kind Of People

A pondering about alignment, flexibility and getting your marketing story straight – for freelancers and small business marketing.

Tiny Marketing Habits Add Up

I recently read Tiny Habits by BJ Fogg and I couldn’t help mirroring the ideas to marketing and sales, both in idea generation and smoothing user journeys.

Focus On The What

If you want something to happen, you need to focus on the what. The how, well that just needs to be as simple as it can be.