Controlling The Message
We think we have control. We want to have control, especially when we send a message, an instruction or some marketing communications.
Sales Articles
Reading The Room
Customer service is not prescriptive. Sales is not prescriptive. There’s always nuance. Treat everybody the same and you’ll come across as disingenuous.
Tiny Marketing Habits Add Up
I recently read Tiny Habits by BJ Fogg and I couldn’t help mirroring the ideas to marketing and sales, both in idea generation and smoothing user journeys.
Pick Up The Damn Phone
Doesn’t matter how much marketing you do, ads you run, or tricks you play, if you don’t pick up the phone, it’s all for nothing.
Lucky Marketing & Sales
Luck plays a massive part in marketing and sales. That said, you have to be in a position to make that luck happen. Serendipity.
How To Win Friends & Influence People
Just read this book again. Classic! And, as marketing is all about people here’s my take on the significance of working hard to win friends.
Marketing Or Sales?
Quite rightly, marketing gets a bad wrap from some. But then, there is the client-side expectation on marketing. Why isn’t it making the sale?
Sell Me Something I Understand
One of the questions I like to ask when I meet a prospective client is… So, how does your business actually make money?
Feel Free To Polish Your Own Turd
Stop being vanilla, focus on customer service excellence and make sure you’re not running a turd factory.