Sales Articles

Reading The Room

Customer service is not prescriptive. Sales is not prescriptive. There’s always nuance. Treat everybody the same and you’ll come across as disingenuous.

Tiny Habits by BJ Fogg

Tiny Marketing Habits Add Up

I recently read Tiny Habits by BJ Fogg and I couldn’t help mirroring the ideas to marketing and sales, both in idea generation and smoothing user journeys.

Rewind Digital Marketing in Basingstoke

Pick Up The Damn Phone

Doesn’t matter how much marketing you do, ads you run, or tricks you play, if you don’t pick up the phone, it’s all for nothing.

Lucky Marketing & Sales

Luck plays a massive part in marketing and sales. That said, you have to be in a position to make that luck happen. Serendipity.

How To Win Friends & Influence People

Just read this book again. Classic! And, as marketing is all about people here’s my take on the significance of working hard to win friends.

Marketing Or Sales?

Quite rightly, marketing gets a bad wrap from some. But then, there is the client-side expectation on marketing. Why isn’t it making the sale?

Sell Me Something I Understand

One of the questions I like to ask when I meet a prospective client is… So, how does your business actually make money?

Feel Free To Polish Your Own Turd

Stop being vanilla, focus on customer service excellence and make sure you’re not running a turd factory.