Your Kind Of People
A pondering about alignment, flexibility and getting your marketing story straight – for freelancers and small business marketing.
A pondering about alignment, flexibility and getting your marketing story straight – for freelancers and small business marketing.
The government of today are doing an incredibly good job of demonstrating how actions speak louder than words. And for all the wrong reasons.
Customer service is not prescriptive. Sales is not prescriptive. There’s always nuance. Treat everybody the same and you’ll come across as disingenuous.
Yes, you need to be fundamentally good at what you do and offer value. But, you need to ensure your packaging is relevant – that’s what starts the conversation.
I recently read Tiny Habits by BJ Fogg and I couldn’t help mirroring the ideas to marketing and sales, both in idea generation and smoothing user journeys.
If you want something to happen, you need to focus on the what. The how, well that just needs to be as simple as it can be.
We humans are very good at applying our own models of what is and what isn’t onto facts. How can we leverage this in our marketing?
Marketing data is great. But only if you know what you want to do with it, why you want to use it, and where you’re going to keep it.
You can save money by not using a professional to build your brand, but it doesn’t mean the message you put out there is the one you necessarily want to get across.
You don’t need to fight irrationally to be in the fast lane; you just need to make sure you continue to flow in the right direction.