Rewind Digital Marketing in Basingstoke

It’s The Fight In The Old Dog

If you are not a disrupter, making a profit can become disjointed. It’s about edge; it’s about niche; it’s about fight.

Rewind Digital Marketing in Basingstoke

The True Cost Of A Hand Dryer

If part of the customer experience breaks, it all breaks, so why cut costs for short-term gain? The story of the feeble hand dryer.

Rewind Digital Marketing in Basingstoke

We are THE people

Making friends is easy if they are the right people. In marketing we sometimes forget, wanting to appeal to all. It doesn’t work.

Rewind Digital Marketing in Basingstoke

The Economy Of Attention

Attention is a transaction. Someone has to give up their time (however they value it) to pay attention to what they feel is worth it.

Rewind Digital Marketing in Basingstoke

Ignoring Your Most Powerful Audience

Most businesses don’t engage with the WHY of their organisation to their team, so the great stories remain unheard.

Rewind Digital Marketing in Basingstoke

What Are You Chasing?

Mass production of content creates more noise for audiences. So, not only do you need luck, but not every good idea you have will make it in a sea of mediocrity.

Rewind Digital Marketing in Basingstoke

Pick Up The Damn Phone

Doesn’t matter how much marketing you do, ads you run, or tricks you play, if you don’t pick up the phone, it’s all for nothing.

big ben review

A Penny For Your Thoughts

Reviews are good. Except for a couple of things (and probably more). Firstly, can they be trusted, are they ethically obtained? Secondly, the general public can be proper idiots.

Mac SE and Hypercard

The Marketing Midfield Maestro

A wee post about data, customer service and sales, and how it’s ALL about people, not reports and stats. Sales and marketing, they are on the same team!

Rewind Digital Marketing in Basingstoke

Evolution & Ecosystem

We all need each other (like-minded people anyway) for business to work and can not survive in isolation in any direction. Even Billion-pound football clubs.