Content Silence Is King*
Next time you’re poised to post, blog or share; stop. Stop and think about the purpose. Why are you publishing it?
Authenticity Starts At Home
Authenticity is not a marketing ‘thing’: It’s a values thing. It comes down to understanding possibility AND reality, coupled with your ability to deliver consistently.
There’s Nothing Cool About Being Cool
As it’s becoming harder to develop penetrative messaging, many marketers are opting for a snapshot programme. But is it worth it?
Marketing Discipline
Like most business processes, marketing needs discipline: Discipline of brand, discipline of data, discipline of messaging. Not to forget… timing.
Lucky Marketing & Sales
Luck plays a massive part in marketing and sales. That said, you have to be in a position to make that luck happen. Serendipity.
How To Win Friends & Influence People
Just read this book again. Classic! And, as marketing is all about people here’s my take on the significance of working hard to win friends.
Smoothing The Path To Conversions
A new website, with conversion rate optimisation the key factor of the redesign, delivering an instant impact on numbers of enquiries.
Improving Server Speed for SEO
A case study showing why server speed and Wordpress theme choice plays such a huge part for your SEO and conversation rate optimisation.
Never Be Normal
Why try to work to normal? Or a ‘new normal’? Take stock, focus, piss a few people off and make your marketing abnormal.
Back To The Future
Some old school vector work in Adobe Illustrator and a trip down memory lane with Basingstoke Football Club.