EVERYONE Keeps Generalising

When you start realising that generic comments and generalisations can be dangerous, you can weaken them by response.

Marketing Or Sales?

Quite rightly, marketing gets a bad wrap from some. But then, there is the client-side expectation on marketing. Why isn’t it making the sale?

The Art Of Asking

If you don’t put in the effort in the way you ask, why should anyone bother responding? Whether you’re a business, charity or non-profit – make people care.

What Have You Got To Offer First?

Going back to basics – and that at the end of every transaction is a person – are that many of us actually offering something up front?

Sell Me Something I Understand

One of the questions I like to ask when I meet a prospective client is… So, how does your business actually make money?

Maximising Your Greatest Marketing Asset

Most SMEs are looking for something that makes them stand out in the market, but overlook the largest opportunity, by not engaging with their own teams.

Feel Free To Polish Your Own Turd

Stop being vanilla, focus on customer service excellence and make sure you’re not running a turd factory.

Boring Marketing

Maybe I’ve been working in the beauty industry too long, but I’m finding B2B increasingly boring. Boring people talking about boring things in a boring way.